Be you, Be PRIMAL.

Breathe in confidence

Products designed for you

PRIMAL is a 100% Quebec company based in Estrie. We offer a complete range of products for men: hair pomades, body and beard care…

Our mission

Take care of yourself with healthy and safe ingredients. We promise to offer you the most natural ingredients for all skin types.

Men's skincare range

For the man of today, eager to take care of his appearance

Beard care

A complete range of beard care products

hair care

A complete range of hair care products

Body care

A range of body care
for your hygienic and aesthetic needs