Proposition 65, officially known as the Safe Drinking Water and Toxic Enforcement Act of 1986, was signed into law by citizen vote in November 1986. The proposition protects the state's drinking water sources from contamination by chemicals known to cause cancer, birth defects or other reproductive harm. This proposal requires companies to notify Californians of exposures to these chemicals.
Proposition 65 requires the state to maintain and update a list of chemicals known to cause cancer or reproductive toxicity.
This is the strictest charter in the world for products that can be consumed by humans.
In California, non-compliance with this charter obliges producers to affix a label to the product indicating that the latter does not meet the requirements of Proposition 65 and is harmful to the consumer. (Appendix Label)
Today, this is the promise that the PRIMAL Homme research and development team has decided to keep.
In collaboration with an Estrien laboratory, Jacovin de Cowansville, each product is redesigned to meet the requirements of this proposal. Out of ten products produced, one product reaches 100% purity, four are above 90%, two are above 80% and three are above 60%. (See composition of products and degree of purity in appendix)
The investment in research and development is substantial. The laboratory team, together with the teams contracted by PRIMAL Homme, studied daily the evolutions concerning the natural raw materials which could correspond to our expectations and follows the evolution of the list of products of proposition 65 in order to always know if the ingredients of our products correspond to the requirements.