Constantly in search of perfection, PRIMAL rests its values:

- Work ethic
- The transparency of the components
- Respect for its consumers
- Healthy collaboration with its suppliers

By respecting its fundamental values, we work in harmony with our
local producers, promoting employment and the economy.

We want the brand to be inspired by what our close network has best
to offer.

We work tirelessly in research and development to anticipate the
needs of our dear consumers while keeping in mind that they deserve the
better: healthy products, of quality and unique in their essence.
Just like YOU dear consumers.